Sotic the Digital Sports Agency with a proven track record in managing, designing and delivering successful award winning online solutions to the European sports industry. Including web applications, technology and design.
The first Irish Sport Industry Awards took place at Dublin's Smock Alley Theatre last night (Thursday 5th November) where
Sotic client, the Irish Rugby Football Union, picked up the award for the best use of a Social Media for its #shouldertoshoulder campaign.
Christmas is a-coming and there's no reason why sports clubs with tickets, season tickets, hospitality, camps, courses and merchandise to sell can't take a leaf out of the big retailers' book and plan to capitalise on some of the goodwill and extra spends at this time of year...
Working in digital I hear terms like 'multichannel customer journey', 'customer engagement' and 'customer journey' all the time. They're useful terms but often used interchangeably so what do they actually mean?